Groundbreaker SOPs

What this is

The single source of truth for how Groundbreaker Marketing runs. 80 SOPs across paid, organic, sales, onboarding, operations, measurement, creative, retention, and AI automation. If you do it more than twice, it lives here.

How to use it

1. Look here first, before asking in Slack.
2. If a page is a stub, write down how you actually do it and push.
3. If a question gets asked twice, it becomes a page here. No exceptions.

Paid Acquisition

Google, Meta, and YouTube — how you spend money to get attention.

Organic Acquisition

SEO, content, and social — how you earn attention.

Sales and Onboarding

Discovery, proposals, kickoffs, and the first 90 days.

Operations

Billing, contracts, hiring, and the people systems that keep it all running.

Measurement

GA4, GTM, conversion audits, and the dashboards clients actually read.

Creative and Strategy

The work that makes the ads work — and the thinking that makes the work work.

Client Retention

Onboarding, check-ins, reactivation, and saving accounts before they churn.

AI and Automation

Voice-matched AI assistants, content production, and agents for the repetitive work.

Command Center

The Command Center dashboard is the one screen the whole team opens every morning — team, vendors, deadlines, KPIs, and SOP shortcuts in one place. (Placeholders still need filling in.)

The rule

If a question gets asked twice, it becomes a page here. No exceptions.